The Hidden Power of Pricing

 Hi everyone, 

When was the last time you looked at your fee structure? Most dental practice owners set their prices early on and rarely revisit them. But here’s the thing—costs have crept up everywhere. Energy bills, materials, staffing—everything’s pricier now.  

In fact, Becker's Dental Review revealed the cost of dental supplies and materials has increased by 15–20% since 2020.  

If your fees haven’t kept pace, you’re likely underselling your value. 

Think about it: are your prices still reflecting the time, skill, and care you put into every patient interaction? Or have they been left to gather dust while your expenses keep climbing? 

How Pricing Impacts Perception 

Patients don’t just see a number - they see what that number represents.  

Are you communicating the quality of care, the premium materials you use, or the extra time your hygienists spend on personalised advice? If not, you’re leaving value unspoken—and likely undervalued. 

Even small tweaks in how prices are presented can make a big difference. For instance, charm pricing (£99 instead of £100) subtly makes fees feel more approachable. At the same time, showing a higher “usual” price before presenting a discount or bundled rate can make patients feel they’re getting a better deal.  

These aren’t just tricks—they’re tools to reinforce the value of your services while staying competitive. 

 Why Now is the Time for a Fee Review 

 Rising costs are squeezing everyone, but the answer isn’t to increase all fees blindly. Strategic adjustments are the way forward.  

The American Dental Association (ADA) reports nearly 43% of patients cited cost as a primary concern for avoiding dental visits.  

For example, elective treatments like whitening or implants often have room for price increases because they’re seen as premium services. Routine check-ups, on the other hand, might benefit from bundled pricing or discounts for returning patients to boost loyalty. 

The key is balance.  

Prices need to sustain your practice while staying fair and transparent for patients. A fee review can uncover where you’re leaving money on the table and where subtle adjustments could make a big impact. 

What’s Next? 

At Samera, we specialise in helping dental practices like yours streamline costs and ensure pricing reflects both value and sustainability. Let’s identify opportunities to refine your pricing, improve profitability, and keep patients happy.  

Our approach to helping practices determine new fees is deep and analytical. If you are seeking help with a new fee structure for your dental services in 2025 read the link below and get in touch! 

Looking for more?  

Book a call today to see how a tailored fee review can transform your practice’s approach to pricing—and your bottom line. 

Until next time,  

Arun